ACCESS Cards Connect Philadelphians to Art
Generocity caught up with Art-Reach’s Melissa Roderman to learn how their innovative program makes art more accessible. “ACCESS Admission is Art-Reach’s latest initiative. It’s a way for us to more deeply engage individuals in the community who are facing financial adversity. The program is tailored to meet the needs of ACCESS Card holders,” said Melissa Roderman, Art-Reach communications & engagement associate. “It breaks down a huge financial barrier that exists in engaging with the arts in our region, and it has the potential to serve a really large portion of our city’s population,” she added.
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Generocity, December 2014 | Grantee: Art-Reach, Catalyst Fund 2014