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Greater Philadelphia Cultural Alliance

2/18/2016 |

The Cultural Alliance will develop Phillyfunpass, a free, patron loyalty card for visitors to participating cultural venues.  Data gathered from Phillyfunpass will allow the Cultural Alliance to see patterns of cultural participation across the sector and at individual organizations to gain a better understanding of consumer habits. The Cultural Alliance will share data to foster innovative audience outreach strategies that are based on knowledge rather than assumptions.

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