Private insurers are increasingly motivated to pay for services that improve health outcomes and ultimately decrease costs. Through an independent evaluation, MANNA has demonstrated that its medically appropriate meals and nutrition counseling create such cost savings. Through partnerships with organizations such as Health Partners Plans, a managed care organization, MANNA will be able to receive reimbursement for the cost of their services. Such partnerships have the potential to transform MANNA’s business model and dramatically increase its impact in the next five years. Funding will allow MANNA to modernize its in-house data collection systems, enabling them to monitor, improve and communicate the quality of their services to private insurers—a new market of institutional customers and an accompanying stream of revenue.