Like many museums, the Barnes Foundation (Barnes) struggles with how to find the right mix of content to share with visitors without weighing them down with cumbersome audio devices or long-form content that slows the flow through the galleries. The Barnes will test a new approach for engaging visitors using short-form content and wearable technology intended to encourage visitors to engage more with the art and each other. Data will be designed to tie to the Barnes’ visitor database allowing for greater integration with evolving audience development efforts. The Barnes will share its learning in order to inspire other museum professionals to rethink how they engage with their guests—both during their visit and afterwards.
