Nearly one in six Americans turn to payday lenders when they need cash for everyday and unexpected expenses. This seemingly quick and easy money comes at a major price to families, who pay exorbitant interest rates and fees. FINANTA, a Community Development Financial Institution located in Kensington, believes that they are uniquely suited to create safe alternatives for their North Philadelphia community. With support from this grant, FINANTA will develop a plan to provide unbanked and underbanked individuals access to a full range of financial services. They will explore models including credit unions and shared branch partnerships, each representing a significant shift to FINANTA’s business model. What they learn along the way will inform the field of practitioners, researchers and policymakers working in this arena—in and beyond Philadelphia. If successful, FINANTA will provide a much-needed solution for Philadelphians, and hopefully slow the tide of families falling victim to predatory lenders.